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The session behind the number.

A funnel tells you that four in ten people abandoned the second step. Replay tells you why — the control that looked disabled, the error nobody reported, the form that lost its contents on rotation.

Connected, not separate

Go from a metric to a moment.

Replay is not a second product bolted alongside analytics — it runs on the same event stream. Any segment can be watched: everyone who hit the error, everyone who abandoned at step three, everyone from the release you shipped on Tuesday.

Which means you rarely go looking through sessions. You arrive at the handful that matter, from a chart that already told you they existed.

sessions · abandoned at "create project"
u_8821 · Safari 17 · iOS2m 14srage click
u_4412 · Chrome · Windows48sconsole error
u_9903 · Firefox · macOS6m 02sdead click

Privacy

Masked by default, not as an option.

Every input is masked before the recording leaves the browser — not stripped later on our servers, which would mean it had already travelled. Text fields, passwords, payment details and anything you mark sensitive never enter the recording at all.

IP addresses are anonymised, and consent state travels with the event rather than being applied retrospectively. If someone has not consented, nothing is recorded in the first place.

what the recording contains
  • ✓Layout, styles and structure
  • ✓Clicks, scrolls, navigation, console errors
  • ✗Anything typed into an input
  • ✗Elements you mark as sensitive
  • ✗Exact IP addresses

Heatmaps

Where attention goes, on the page as it shipped.

Clicks, scroll depth and attention, drawn on the real page rather than a screenshot from six months ago. Because heatmaps share the event stream, you can filter them the same way you filter everything else — by segment, by release, by campaign.

Retention & cost

Recordings expire on a schedule you set.

Replay is the most storage-hungry thing an analytics tool does, so it has its own retention window, separate from your event history. Keep thirty days of sessions and two years of events — the usual shape, and the one that keeps the bill sane.

Watch the session that explains the chart.