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Six people, one number.
The usual failure is not that a team lacks data. It is that marketing's number, the PM's number and the board deck's number are all different, and nobody can say which is right. Tangent gives every role its own view of the same stream.
Product managers
Stop waiting for a dashboard to be built.
Ask whether the new onboarding moved week-two retention, and get the answer with the query attached — no ticket, no sprint, no "we can have that next cycle". When the number moves unexpectedly, the root-cause scan names the segments carrying it before the meeting.
- →Funnels and retention by release
- →Why did this move?
- →Session replay for the drop-off
Growth & marketing
Follow the campaign past the signup.
Acquisition data is resolved when the user arrives, not reconstructed from a spreadsheet later, so you can ask which channel brings people who are still here in thirty days — and which brings volume that never activates.
- →Acquisition, source, medium, campaign
- →Retention split by channel
- →Revenue by cohort
Engineering
One contract, not a bespoke tracking layer.
Nine SDKs speak the same documented event protocol, verified by a shared conformance suite. Flags and experiments live where the measurement does. Nobody has to maintain a homegrown wrapper that drifts from whatever the analytics team wanted this quarter.
- →The SDK docs and the ingest spec
- →Feature flags and rollout
- →Rejected-event diagnostics
Support & customer experience
Watch it instead of asking them to describe it.
Open the session behind the ticket. See the click that did nothing, the error they never mentioned, the step where they gave up — with everything they typed masked before it left their browser.
- →Session replay for one user
- →The user's event timeline
- →Accounts, for B2B tickets
Founders & leadership
The weekly number should not be somebody's chore.
Scheduled reports arrive on their own. Alerts fire when something moves past a threshold. You find out on Tuesday, from an email, rather than on Friday, in a meeting, from someone who happened to look.
- →Dashboards and scheduled reports
- →Alerts
- →Revenue and account health
Data teams
A layer over your events, not a place they vanish.
Export whenever you like and reconcile against your own tables. Tangent is not trying to be the only copy of your behavioural data — it is trying to be the fastest way for the rest of the company to use it without queuing at your desk.
- →The event schema and its types
- →Data export
- →The SQL behind any chart
Everyone above is looking at the same events.
Which is the entire point. One stream, one definition, six views of it.